On Tuesday, Amazon announced that it has taken legal action against more than 10,000 Facebook group administrators. Who attempted to organise fraudulent reviews on the platform in exchange for cash or free goods. The e-commerce behemoth declared that it would use the evidence gathered during the legal case to track down criminal actors and erase any phoney reviews commissioned by these con artists that hadn’t already been identified. These organisations post false reviews on the US, UK, Germany, France, Italy, Spain, and Japan Amazon stores.
“Our teams stop millions of suspicious reviews before they’re ever seen by customers. This lawsuit goes a step further to uncover perpetrators operating on social media,” Dharmesh Mehta, vice president of Selling Partner Services at Amazon, stated. “Proactive legal action targeting bad actors is one of many ways we protect customers by holding bad actors accountable,” Mehta Said.
The scammers behind these organisations solicit fictitious reviews for hundreds of products, including camera tripods and automobile stereos. “Amazon Product Review” is one of the groups mentioned in the lawsuit; the group had more than 43,000 members when Meta removed it early this year. Investigations by Amazon indicated that the group’s administrators made an effort to conceal their activity and avoid being discovered by Facebook, in part by removing letters from questionable sentences.
The business claimed that it rigorously forbids bogus reviews and that it has more than 12,000 personnel worldwide working to safeguard its businesses against fraud and abuse, which includes fake reviews. Amazon has informed Meta of over 10,000 bogus review groups since 2020. More than half of these have been removed by Meta for breaking its rules. It is still looking into the remaining groups.
“The nefarious business of brokering fake reviews remains an industry-wide problem, and civil litigation is only one step,” the company stated.